For Goodman Dealers

Basic Digital Marketing & Lead Generation Workshop

Monday, December 9 - Tuesday, December 10, 2019

8:00AM - 5:00PM


2123 Park Central Blvd. N

Pompano Beach, FL 33064


Get Organized:

During this class we will help you get setup and organized for success. Bring your laptops, log in’s and let’s get busy. In order to implement an effective marketing strategy we need to knock out the technology basics. Those basics includes: Google, Domain Registrars, Social Sites, Bookmarks, etc.:

  • Ensuring you have ownership of your most valuable assets
  • Properly configuring your digital assets
  • Setting up and claiming ownership of digital assets you can’t ignore

The Audit: Evaluating and Prioritizing current Digital Position, Technology & Compliance

  • Website, Schema, AMP, PHP7+ WP 5.0+, Web Hosting / Email Hosting, Security
  • Content
  • CRM/Online Scheduling
  • Social Media Sites
  • Local Directory Listings, AI and Voice
  • Reviews – On Page, Third Party, Schematic Markup
  • SEO Rankings
  • Blogging, Content Audit & Enhancements
  • Email and Text Marketing, Database Management, Referrals, Repeat
  • Video
  • Paid Advertising
  • Mobile App

The Design: A 12 – 24 Month Marketing Roadmap

Not only will you leave with a thorough Audit, but you will have a 100 page workbook outlining your strategic plan, top priorities and major marketing milestones. This class will provide you with the roadmap for the next 2 years!

Class Goal: Design your Custom Roadmap

  • Clarity – we will get clear on where you are, where you want to go
  • Focus – we will identify the high leverage activities to focus on to make progress
  • Execute – we will map out an execution plan to help you achieve your goals

Class Goal: Understand the Basics of Effective Target Marketing

  • What you want to sell
  • Where you want to sell it
  • Ensure you are an option
  • When and where consumers are searching
  • You look good when they get there

Class Goal: The 12 Step Roadmap to Achieve Accelerated Results – Create Priority List

  • Do the right things
  • In the right order
  • At the right time

Class Goal: Define the Strategic Mindset to Make Continual Progress

  • What Works – Do More of It
  • What Doesn’t Work – Reallocate it to Something that Does
  • What’s Next – What are we not doing yet that we need to implement


Kevin Pomeroy


$99 Per Person